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            September 8, 2025: Happy Hour Kick-off at MSI Data Office at 6 pm                        September 9-10, 2025: SPUC at the Baird Center
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Frequently Asked Questions  
Get your FAQ's answered here.

9/8-9/10: 2025 Admission

$550

Registration ends on 8/17/25

  • Meals included (Lunch and Dinner on 9/9, Breakfast and Lunch on 9/10)
  • Networking with other users
  • Access to other technology vendors
  • Genius Bar for any questions or help with Service Pro
  • Cocktail party and night event
  • In depth platform roadmap presentation
  • Exciting Guest Speakers
Register Now
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Just Announced: NIGHT EVENT

Bowling, darts and more!

Milwaukee's The New Fashioned hosts MSI and SPUC for our 3rd User Conference Dinner and Night Event. 

Join us on 9/9 on a short walk from the Baird Center from 6-9pm for:

  • Reception, light apps and Dinner 
  • Drinks and entertainment 

HELP SUPPORT CHILDREN'S LITERACY: bernie's books

WITH A UP TO $5k MATCH BY MSI DATA

New this year, we are helping our local community with a book drive during SPUC. Bring a new or gently used book to donate during the conference, or make a donation here, or via a QR code in person, on-site during the event.

Things to Remember:

  • Looking for books for ages birth - 6th grade books
  • We will be collecting on-site 9/9-9/10
  • Learn more here: https://www.berniesbookbank.org/
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Hotel with Special Rates for SPUC 2025 Attendees: 
Once you're all registered for SPUC, access our room block at the Milwaukee Hilton hotel, accessible via Skywalk from the Baird Center. **The last day to make reservations is August 18th.** 
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HOW TO GET HERE (SPUC - MILWAUKEE, WI)

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Milwaukee is easily accessible from the General Mitchell airport (~20 min drive) or Chicago O’Hare (~1 hour drive). Let us know if you need any help with your travel arrangements – reach out to marketing@msidata.com.
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What Happened at SPUC 2024?

Check out the YouTube video for the highlight reel on last year!

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SPUC 2025 Event Venue: BAIRD Center - Milwaukee, WI

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2025 spuc Sponsors & Partners 

Want to sponsor this industry-insider event? Limited sponsor spots available. Reach out to us today at marketing@msidata.com!
Any other questions about the 2025 Service Pro User Conference? Looking to register a whole group? Reach out to us today via your Customer Success Manager, Account Manager or at marketing@msidata.com.